Privacy Policy

1.Information we collect

We collect a limited set of information, and only for the purposes described in this policy:

• Browsing and device data. When you visit the Site, we automatically receive technical information such as your internet protocol (IP) address, browser type, device type, operating system, referring pages, and how you move through the Site. This is gathered through cookies and analytics technologies (see Sections 3 and 4).
• Newsletter email. If you choose to subscribe to our newsletter, we collect the email address you provide. This is entirely voluntary, and you can unsubscribe at any time using the link in any email we send.
• Contact-form submissions. If you get in touch through our contact page, we collect the name, email address, topic, and message you submit, along with your IP address, which we log for security and anti-abuse purposes.
• Affiliate-click data. When you click a product link on the Site, we record that a link was clicked and which product it related to, so we can understand which recommendations are useful and account for any commissions earned.
• Insider Deals requests. If you use Insider Deals through an AI assistant, we receive only the product category you ask about, as described in Section 15.

2.How we use your information

We use the information we collect to:

• Operate, maintain, and improve the Site and its content;
• Understand how visitors use the Site and which guides and product links are most helpful;
• Send you the newsletter and related updates where you have asked to receive them;
• Respond to messages you send us through the contact page;
• Deliver and measure advertising, including retargeting, as described in Section 4;
• Protect the Site against fraud, abuse, and security threats;
• Comply with our legal obligations and enforce our Terms of Use.

You can stop receiving marketing and non-transactional emails at any time by clicking the "unsubscribe" link at the bottom of any such email.

3.Cookies and similar technologies

Our Site uses cookies, pixels, and similar technologies to make the Site work, understand how it is used, and support our advertising. Some of these are set by us, and some are set by third-party partners such as advertising and analytics providers, which may place or recognize cookies on your browser.

Most browsers let you refuse or delete cookies through their settings. Blocking some cookies may affect how parts of the Site function. Where required by law, we will ask for your consent before setting non-essential cookies, and you can withdraw that consent at any time.

4.Advertising and analytics partners

We use Google services to run and measure our advertising and to understand how visitors use the Site. These include Google Tag Manager, Google Ads conversion tracking and remarketing cookies, and Google analytics tools. Because of this, you may see advertisements for our Site on other websites and platforms based on your prior visits here.

You can control the ads Google shows you and opt out of interest-based advertising through the following resources:

• Google Ads Settings: https://adssettings.google.com
• How Google uses cookies in advertising: https://policies.google.com/technologies/partner-sites
• Industry opt-out (Digital Advertising Alliance): https://optout.aboutads.info

We also use the Meta (Facebook) pixel and Microsoft Advertising's tag, which set cookies to measure advertising and may be used to show you ads for our Site on their platforms based on your visit here. You can manage these preferences directly with each provider: Meta ad preferences at facebook.com/adpreferences and Microsoft ad settings at account.microsoft.com/privacy/ad-settings.

These tools use cookies and similar identifiers to recognize your browser and device across sites so that advertising can be shown and measured. Opting out through the links above stops interest-based ads, though you may still see non-personalized advertising.

5.Microsoft Clarity

We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay to improve and market our products/services. Website usage data is captured using first- and third-party cookies and other tracking technologies to determine the popularity of products/services and online activity. Additionally, we use this information for site optimization, fraud/security purposes, and advertising. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

6.Consent as our basis (EEA and UK)

How we obtain your consent

When you provide us with personal information — for example, by subscribing to our newsletter or sending us a message — you consent to our collecting and using that information for the specific purpose for which you provided it. If we ask for your personal information for a secondary reason, we will either ask for your express consent or give you an opportunity to decline.

How you can withdraw your consent

If you change your mind after opting in, you may withdraw your consent to be contacted at any time, with future effect and without affecting the lawfulness of processing carried out before you withdrew it. You can do this by unsubscribing from any email or by reaching us through our contact page.

In certain cases, separate consent is not required — for example, where processing is necessary to meet a legal obligation, or for our legitimate interests in operating the Site and providing our services, except where those interests are overridden by your rights and freedoms. We will not retain your data longer than is necessary to fulfil the purposes for which it was collected, or as required by applicable law.

7.Disclosure of your information

We may disclose your personal data for the purposes described in this policy, in the following ways:

• To service providers and vendors who help us operate, improve, and secure the Site, such as our newsletter platform, hosting, and analytics providers, acting on our behalf and under appropriate obligations of confidentiality.
• To advertising and analytics partners for the advertising and measurement purposes described in Section 4, where permitted and with your consent where required.
• For legal compliance, law enforcement, and safety — with regulators, courts, law enforcement, or other authorized parties to comply with the law, respond to lawful requests, enforce our Terms of Use or this policy, or protect the rights, property, or safety of us or others.
• In a business transfer — if we are involved in a merger, acquisition, financing, or sale of assets, your data may be disclosed to the parties involved, subject to appropriate safeguards. For visitors in the EEA and UK, any such disclosure is limited to what is permitted under applicable data protection law.

8.Third-party services

In general, third-party providers we use will only collect, use, and disclose your information to the extent necessary to perform the services they provide to us. These providers have their own privacy policies governing how they handle your information, and we encourage you to review them.

Once you leave our Site or are redirected to a third-party website or application — for example, when you click through to a retailer to make a purchase — you are no longer governed by this Privacy Policy or our Terms of Use, and your information may become subject to the laws of the jurisdictions in which that provider operates.

9.Links to other sites

This Privacy Policy does not apply to the practices of companies we do not own or control, or to people we do not employ or manage. The Site contains links to third-party sites for your convenience. We have no control over, do not review, and are not responsible for those sites, their content, or their privacy practices. Any data you provide to a third-party site, you provide at your own risk, and we encourage you to review the privacy policy of any site you interact with.

10.Security

To protect your information, we take reasonable precautions and follow industry best practices to help ensure it is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. Data transmitted to and from the Site is protected in transit using secure (SSL/TLS) connections. No method of transmission over the internet or method of electronic storage is completely secure, but we use commercially acceptable standards to protect your personal information.

11.Data breach notification

Unless otherwise prohibited by applicable law, we will notify you, without undue delay after becoming aware, of any accidental, unauthorized, or unlawful destruction, loss, alteration, or disclosure of, or access to, personal data (a "Security Breach") that is likely to result in a high risk to your rights and freedoms.

Where relevant, such notification will include:

• A description of the nature of the Security Breach;
• The type of data affected;
• A point of contact from whom more information can be obtained;
• A description of the likely consequences of the Security Breach;
• A description of the measures taken or proposed to address it, including measures to mitigate its possible adverse effects.

We will take prompt action to investigate any Security Breach and use commercially reasonable, industry-standard efforts to mitigate its effects.

12.International data transfers

Where personal data originating in the European Economic Area or the United Kingdom is processed outside that territory, in a country that has not been recognized as providing an adequate level of data protection, we rely on appropriate safeguards — such as standard contractual clauses — to protect that data. We put data processing agreements in place with our providers to help ensure your information is handled in accordance with applicable data protection law.

13.Your United States privacy rights

Depending on where you live in the United States, you may have some or all of the following rights regarding the personal information we hold about you:

• The right to know and access the categories and specific pieces of personal information we have collected about you;
• The right to delete personal information we have collected from you, subject to certain exceptions;
• The right to correct inaccurate personal information;
• The right to opt out of targeted advertising and of the "sale" or "sharing" of personal information as those terms are defined under applicable state law.

We will not discriminate against you for exercising any of these rights. To exercise them, please reach us through our contact page. We may need to verify your identity before acting on your request. Where required by law, we also honor recognized opt-out preference signals, such as Global Privacy Control (GPC), sent by your browser.

14.Age of consent

By using this Site, you represent that you are at least the age of majority in your state, province, or country of residence, or that you are the age of majority and have given us your consent to allow any of your minor dependents to use this Site. The Site is not directed to children, and we do not knowingly collect personal information from children.

15.Insider Deals and AI assistants

Insider Deals is our shopping service for AI assistants, such as ChatGPT and Meta’s Muse. If you switch it on in an assistant and ask for deals, the best products in a category, or whether a price is good, the assistant sends your request to us and shows you our answer. This section covers what we receive and keep when that happens.

• What we receive. Only the product category you’re interested in (for example, “air fryer”), or the Amazon product you want a price check on. We never receive your question, your conversation, your name, email address or account details.
• What we keep. Which product categories were looked up, when, and through which assistant. Nothing that identifies you. After 14 days these become simple daily totals.
• Fair use and link taps. To stop anyone overloading the service, we count requests against a scrambled form of the anonymous identifier some assistants send, or of the network address a request came from, and delete those counts after 3 days. When you tap a product link, we record which product, when, the country and which assistant it came from. Nothing that identifies you, and no cookies of ours.
• Who else is involved. To build an answer for a product category we have not covered before, we use an AI model provider to interpret the category and a product-data provider for prices; neither receives anything about you. Our hosting and network providers process requests on our behalf and keep standard server logs, including network addresses, for a short period for security. When you tap through, the affiliate network and the retailer (usually Amazon) receive your visit directly, under their own privacy policies (see Section 8). We do not sell this information or use it for advertising.
• Your choices. Insider Deals is optional and needs no account, and you can switch it off in your assistant’s settings at any time. Because we never learn who you are, we hold nothing tied to your name or account, but you can reach us through our contact page with any question or request.
• Age. Insider Deals is meant for a general audience and is not directed to children under 13.

16.Changes to this policy

We reserve the right to modify this Privacy Policy at any time, so please review it frequently. Changes and clarifications take effect immediately upon posting on the Site. If we make material changes, we will note them here so that you are aware of what information we collect, how we use it, and under what circumstances we use or disclose it. Your continued use of the Site after any change constitutes acceptance of the revised policy. This Privacy Policy forms part of our Terms of Use.

17.How to contact us

If you would like to access, correct, amend, or delete any personal information we hold about you, exercise any of your privacy rights, register a complaint, or simply want more information, please reach us through our contact page.